Bentley again uses iPhones to shoot latest ad, this time using iPhone 6/Plus

Luxury car-maker Bentley last year shot an ad for the Mulsanne (a mere $298,000 to you, Sir) on the iPhone 5s and iPad Air, and has this year upgraded to the iPhone 6 and 6 Plus. Its new ad is for a driving jacket rather than a car, and it has again produced a behind-the-scenes video (below) showing the kit and software used … 

The latest video features four Saville Row tailors, each of which has created a bespoke jacket commissioned by Bentley for a Saville Row Bespoke exhibition in Washington.

The video was shot with a mix of iPhone 6 and 6 Plus phones, and a mix of FiLMiC Pro and Filmakr software for a film-like look. As always with professional films shot with the iPhone, don’t expect to be able to replicate the results at home. Aside from the skill of director Austin Reza and his team, there’s also a lot of steadicam type mounts and pro lenses used.

The behind-the-scenes video opens with a look back at the previous Mulsanne ad before moving onto the Saville Row film.


Behind the Scene